Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 17 Status Points with this product
RRP: £21.00 Current price: £16.80
Save £4.20 ( 20% Off )
Or 4 interest free payments of £4.20 with clearpay
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
RRP: £21.00 Current price: £16.80
Save £4.20 ( 20% Off )
Other Customers Bought
1586
RRP: £34.00Current price: £27.20
426
RRP: £28.50Current price: £22.80
4238
RRP: £23.00Current price: £18.40
1942
RRP: £32.00Current price: £25.60
183
RRP: £20.00Current price: £16.00
1406
RRP: £27.00Current price: £21.60
Customer Reviews
5 stars rating 103 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
My go to!
This is SUCH a staple for me. I've been using this for years and never apply my eyeshadow without it. It creates the most perfect base and keeps my eyeshadow in place without creasing. ( If this is something you struggle with then definitely give this a try! )
by Grace - Cult Concierge
Was this helpful?
Staple
I have used this product for years now. I have hooded lids so trying to get eye product to stay on can be tricky. I can honestly say if you use this your eyeshadow will stay put all day (and night) I’ve tried other primers but I always go back to this staple in my makeup routine.
by Megan
Was this helpful?
buy eden
If you have fair skin, Eden will work fantastically for you. I don't know why, but I find the original formula to be quite ineffective. I call on Urban Decay to extend the shade ranges of this product so everyone can enjoy it.
by mol
Was this helpful?
Does what it says..
This most definitely does what it says on the bottle. I have quite dry and creased eyelids, and I have seen a massive difference when using this vs when I do not use this. Also, It helps just create a 'blank canvas' to work with.
by Kimi - Cult Beauty Staff
Was this helpful?