Urban Decay Eyeshadow Primer Potion - Original
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£21.00
Or 4 interest free payments of £5.25 with clearpay
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
works !
Ive got hooded eyelids and this seems to be the only primer that ensures my eyeshadow lasts the whole day
by Jee K Verified Purchase
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My favourite primer!
This is the only eyeshadow primer that really works for me. I have tried cheaper alternatives, but none perform as well as this one does for me. I have been using and purchasing this primer for 16 years and will always recommend for anyone looking to keep their eyeshadow from creasing throughout the day and to make it last for hours.
by Nikita Verified Purchase
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Quite good at stopping make up from migrating
I have quite dry eyes which means my make up often melts. This primer is pretty good, on days where my eyes are really bad and watery, it doesn’t last but it’s good 4/5 times
by Bec Verified Purchase
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Love love love
Never wear eyeshadow without it! Matt or shimmer it stays out all day and night ❤️
by Jenny Verified Purchase
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The best!
I've tried other eyeshadow primers but keep coming back to this! No creasing and brings out the vibrancy of whatever eyeshadow shades I'm using. Really improves longevity of colour on the lids too.
by Cat Verified Purchase
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Okay
It’s a decent eyeshadow primer and it does work, but I personally don’t reach for it. I’m not a big fan of the feeling of applying eyeshadow on top, it feels like the eyeshadow isn’t gliding over it smoothly and it sort of drags. But once it is on, it lasts well and doesn’t crease. It’s actually quite good for under the eye to smooth out fine lines and prep the skin for concealer.
by Dove Verified Purchase
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Makeup bag staple
Best eyeshadow primer. Nothing else makes my eyeshadow last as long, I’m never without it.
by Liv Verified Purchase
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Love
This works amazingly for my oily eye lids! Never use eyeshadow without it
by Mk Verified Purchase
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My most reliable eyeshadow primer
I've shopped around and tried a few other primers, but after several underwhelming purchases, I've come back to this one and know for certain that it's the best primer for my oily, hooded eyelids! My eyeshadow looks more vibrant over this, and it stays in place all day with no loss of vibrancy, and miraculously no creasing. Will be repurchasing!
by Cat Verified Purchase
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Lovely
I use this for under my eye as well as it helps the concealer not to use. A little goes a long way. I feel like urban decay can be forgotten about now there’s so many makeup brands out there which is a shame as this was one of everyone’s favourite
by Haleigh Verified Purchase
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