Urban Decay Eyeshadow Primer Potion - Original
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
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Top Customer Reviews
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Will never buy a different eye primer
This is gold. I wear heavy Black cat eyes every day and even in the sweatiest of summer days or dance floors when all other make up has gone my eyeliner hasn’t moved an inch. The only Eye primer i would ever ever use.
by Pernille Verified Purchase
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Still a bit unsure...!
I've been using this eyeshadow for just over a month now to see if my eyeshadow would last longer however I'm still not convinced. I have slightly hooded eye lids already so naturally my eye shadow does tent to split over the hood line. I've still continued to use the primer within my routiene however I'm not blown away atm.
by Katie - (Cult Beauty Staff) Verified Purchase
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My fave until I met NYX and Linda Hallbergs
My eyeshadow does last a long time but still, after 6 hours, my eyes get oily.
by Lea Verified Purchase
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Holy Grail
My favourite eye primer, not thick or crepey, it makes my eyeshadow stick in place, especially on my oily eyelids!
by Bean-Saige Verified Purchase
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Desert Island Product
Don’t do my makeup without this! The only eyeshadow primer that actually works for me (oily eyelid girls you feel me!) but I also use as a primer on my nose and chin as make-up won’t even apply to my nose for some reason, comes right off back onto the sponge/ brush, but this sticks it right in place! Holy grail!!
by Mia Verified Purchase
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Long lasting
This keeps my eyeshadow in place all day , really easy to apply.
by Danielle
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Eyeshadow Primer
Definitely makes a difference and eyeshadow glides on and lasts longer
by Abby Verified Purchase
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Odd product
Very odd product…thick and tacky and quite tricky to apply but if used only on lids it keeps eyeshadow in place all day
by Jo Verified Purchase
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Staple in my makeup bag!
I have purchased this primer so many times and it's a staple in my makeup bag for any eye shadow look. It doesn't budge when it is on.
by Ashley Verified Purchase
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Good for eyeshadows
I have used it for years and the eyeshadow don't budge and there is no line on the eyeshadow in the crease
by Nadezda Verified Purchase
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