Urban Decay Eyeshadow Primer Potion - Original
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£21.00
Or 4 interest free payments of £5.25 with clearpay
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
love!
my eyelids used to get so oily and crease but since using this it no longer happens. makes my eyes look seamless, obsessed!
by Laura Verified Purchase
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Long lasting
This is perfect , it creates a lovely base to apply your eyeshadow and lasts all day
by Danielle
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Perfect
Very happy with the primer - perfect for very oily lids. Now I can wear eye shadows widout creasing.
by Boryana Verified Purchase
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Must Have
Makes my eyeshadow stay in place all day, absolutely no creases and no movement. A little bit goes a long way and the tube lasts for ages
by Rach Verified Purchase
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Okay, nothing special
I know some people rave about this but on mature skin, I did not rate this product.
by Tracey Verified Purchase
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Good
Quite good, but concealer (for me) does the same. But not bad
by Sarah
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Excellent
Helps stick the makeup to my eyes all day long.
by KB Verified Purchase
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A good product
It doesn’t keep my shadows from creasing, but it does keep them on my oily eyelids. I’m happy with that!
by Charlie Verified Purchase
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I thought eye primers were a scam
I always thought eye primers were just another way for brands to get more money out of you, but this seriously works. My eyelids used to always get super creased very easily when using concealer to prime, but with this my eyeshadow stays so well, doesn't budge and looks more vibrant! Also, I sometimes use a tiny bit on my under eyes to stop my concealer from creasing and it works SO well
by Sarah Verified Purchase
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Bought so many of this product
Been using this primer for years. Keeps my eye lids from becoming oily throughout the day. Eyeshadow doesn't move or crease.
by Samantha Verified Purchase
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