Urban Decay Eyeshadow Primer Potion - Original
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
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Top Customer Reviews
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Amazing
I have been using this for years and it really does work definitely recommend
by Kay Verified Purchase
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Keeps eyeshadow in place all day.
I’m a big fan of UD products for primer and setting. This eye primer is great, keeps eye shadow in place all day. It’s creamy with easy application and lasts ages.
by Claire Verified Purchase
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A cult classic for a reason
In my early 20's I could get away with using concealer as eye primer. I'm almost 30 now and my skin has changed over time! I tried the Fenty eye primer and that worked for a while but for some reason it no longer works on me. I gave this classic a try and wish I'd just bought this first! Does exactly what it says on the tin - no creasing all day and my eyeshadow blended beautifully on top of it
by Jess Verified Purchase
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Amazing primer
Don’t really like the consistency/texture of it, but it does the job and keeps eye makeup looking strong, which is the main purpose! :D
by Jon Verified Purchase
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The OG
Lightweight, heavy duty - this is so fuss free and creates a veil for my eyeshadows, cult favourite for years!
by Amanda Verified Purchase
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Irritated eyes
This gets great reviews but it irritated my eyes so much I had to stop using.
by skincare addict Verified Purchase
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Repurchased
Always repurchase this product. It's effective and wont make my lids oily and my eyeshadow stay until i go home.
by Mary Verified Purchase
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Not good for sensitive eyes
I used this many years ago with no issues however I’m not sure if the formula has changed but it now makes my eyelids itchy and causes eczema. I won’t be repurchasing. Used to be a great product but not anymore
by Emma Verified Purchase
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Staple
I've been suing this for years and it works really great, it's an everyday staple
by Dory
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Works
I wear alot of eyeshadow and have deepset eyes (that sweat - yes I'm lucky) this is really good!
by Victoria Verified Purchase
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