Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 102 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Odd product
Very odd product…thick and tacky and quite tricky to apply but if used only on lids it keeps eyeshadow in place all day
by Jo Verified Purchase
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Staple in my makeup bag!
I have purchased this primer so many times and it's a staple in my makeup bag for any eye shadow look. It doesn't budge when it is on.
by Ashley Verified Purchase
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Good for eyeshadows
I have used it for years and the eyeshadow don't budge and there is no line on the eyeshadow in the crease
by Nadezda Verified Purchase
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Effective
my lids are always oily so i need a primer and this works so well, a little goes a long way!
by Jayme Verified Purchase
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Great!
Great product. Lasts all day! Only downside is that its quite hard to get the product out when you reach the end, but would recommend.
by OP Verified Purchase
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Good
This is a really good product although I think maybe better suited for someone who likes to do lots of eyeshadow looks
by Chloe Verified Purchase
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Boring, but great at its job!
I can't get excited about eyeshadow primer. However, this one never leaves me wishing for more. It's reliable, effective and the applicator works well. No complaints.
by Luisa
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Unexpectedly great product
I first came across this product in a cult beauty edit box, and have had it in my make up kit ever since. I had never had much success with eyeshadow primers before, but this one is genuinely brilliant.
by Frances
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Original and best
I used this years ago and loved it but stopped wearing eyeshadow as much. I recently bought it as was attending a wedding, it’s still great. My eye makeup stayed put all day.
by Francesca Verified Purchase
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Great
Great formula, eyeshadows stay all day without creasing. Would definitely buy again.
by Monika Verified Purchase
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