Urban Decay Eyeshadow Primer Potion - Original
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£21.00
Or 4 interest free payments of £5.25 with clearpay
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good product
A lovely and easy to put on eyeshadow primer. Works great with different eyeshadows, but I find that if I have a very long day, my eyeshadow still tends to crease a bit with heavier eyeshadow on.
by Ann Verified Purchase
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Amazing
This is the first eyeshadow primer I’ve used 🙈 it’s amazing and I’ll never go back to not using one 🙌
by Lucy Verified Purchase
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Love it
It’s my second purchase and it does its job. My lids don’t dry and everything stays in place
by Olga Verified Purchase
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Not sure about this one.
I’ve used it a few times now and it’s not working for me. It’s very thin and slips around a lot.
by Steph Verified Purchase
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Should have bought this a long time ago
As the title states, I really regret not buying this years ago. I was in need of an eye primer and have heard of the urban decay’s but it wasn’t really at the top of priority. I recently wore it and really love how my eyeshadows look.
by Aini Verified Purchase
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Good
I think this works well..it goes on very light and drys pretty quickly. My eyeshadow definitely seems to last longer.
by Jennifer Verified Purchase
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Can't live without
I have hooded eyelids and nothing stays on them. This is perfect, keeps my make-up intact for 12h+ and beyond with minimal touch-ups. I always have this in my kit.
by Anca Verified Purchase
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Never fails
I can always trust this primer to ensure my eyeshadow stays vibrant and crease free all day! A forever repurchase
by Leanne
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Still an old favourite
I've been using this for years and though I've tried other primers, I keep coming back to this one. My makeup lasts all day when I use it, it's lightweight and the tube itself lasts for ages.
by LS Verified Purchase
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Makes eyes look smoother
Wasn't sure if this would work but I hate eyeshadow creasing and fading. Seems to hold all day although haven't tried it hot weather yet. Wear alone sometimes too as gives the lid an even skin tone and look smoother (pale shade for my light skin). You don't need too much and is easy to blend.
by Julia Verified Purchase
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