Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 102 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Not good for sensitive eyes
I used this many years ago with no issues however I’m not sure if the formula has changed but it now makes my eyelids itchy and causes eczema. I won’t be repurchasing. Used to be a great product but not anymore
by Emma Verified Purchase
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Staple
I've been suing this for years and it works really great, it's an everyday staple
by Dory
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Works
I wear alot of eyeshadow and have deepset eyes (that sweat - yes I'm lucky) this is really good!
by Victoria Verified Purchase
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Good product
A lovely and easy to put on eyeshadow primer. Works great with different eyeshadows, but I find that if I have a very long day, my eyeshadow still tends to crease a bit with heavier eyeshadow on.
by Ann Verified Purchase
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Amazing
This is the first eyeshadow primer I’ve used 🙈 it’s amazing and I’ll never go back to not using one 🙌
by Lucy Verified Purchase
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Love it
It’s my second purchase and it does its job. My lids don’t dry and everything stays in place
by Olga Verified Purchase
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Not sure about this one.
I’ve used it a few times now and it’s not working for me. It’s very thin and slips around a lot.
by Steph Verified Purchase
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Should have bought this a long time ago
As the title states, I really regret not buying this years ago. I was in need of an eye primer and have heard of the urban decay’s but it wasn’t really at the top of priority. I recently wore it and really love how my eyeshadows look.
by Aini Verified Purchase
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Good
I think this works well..it goes on very light and drys pretty quickly. My eyeshadow definitely seems to last longer.
by Jennifer Verified Purchase
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Can't live without
I have hooded eyelids and nothing stays on them. This is perfect, keeps my make-up intact for 12h+ and beyond with minimal touch-ups. I always have this in my kit.
by Anca Verified Purchase
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