Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 106 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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A little goes a long way
I was worried because I have brown skin, and the primer is pretty pale, but so far it's been great as long as I only apply a small amount. Barely any creasing or transfer.
by J Verified Purchase
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big yes
echoing most reviews- one of the best on the market. esp for oily lids
by ree Verified Purchase
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Best eyeshadow primer
I have used this for years and it’s still the best eyeshadow primer I’ve tried. Great for oily eyelids and makes eyeshadow last all day. The tube lasts a long time as well
by Laurencfm Verified Purchase
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Only eye primer that works!
Unreal, great on the eyes, I also use this on my nose as it really helps with super oily areas and works under foundation!
by M Verified Purchase
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Good
Does the job, I have hooded eyes so bought this to set my eyelids so my makeup stays.
by Wriri7 Verified Purchase
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good
It holds eyeshadow well but makes my eyelids look more wrinkled.
by Ol
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It’s fine
My eye shadow still creases, it may be a little less but it’s hard to tell. I’ve tried other eyeshadow primer and I definitely prefer this formula, but I can’t say it makes a major difference for me
by mb132 Verified Purchase
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My go to
My go to eye shadow primer, must have used up dozen of them! I’ve got very greasy eyelids and thanks to this primer my eye shadow lasts all day long. Packaging could be better as it’s hard to squeeze out the last bit of product
by Aleks Verified Purchase
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The only eye primer I’d ever use
I’ve used this product for over 10 years, it’s amazing keeps my eyeshadow on all night! I’d never consider switching to anything else
by NT
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10 out of 10
I have oily, hooded lids, and this really locks in your eyeshadow. Really enhances the eyeshadow saturation as well as increasing the longevity
by Nicola Verified Purchase
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