Urban Decay Subversion Lash Primer 8.5ml
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£21.00
Or 4 interest free payments of £5.25 with clearpay
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Just ok...
I always use a lash primer as my eyelashes are absolutely nothing to write home about. I usually use the Mac lash primer but Cult Beauty don't sell Mac. It's ok. Not my favourite and would probably not repurchase.
by Catherine Verified Purchase
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Great Disappointment
This product was for me a great disappointment- thick , clumpy and pretty unpleasant to use - have put it where it belongs in the bin!
by Emma Verified Purchase
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Highly recommended
I love it, it will cover the lashes in very good and smooth way, and once you apply the mascara it will look very nice.
by Noufa
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Love
This is amazing underneath your mascara. I always re purchase.
by Nic Verified Purchase
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Big Lash Game
This really revs up the lash game! It's thick, creamy and really pumps the lashes up when applied under mascara. I find it works best if yoy apply on both lashes forst then go back over in the same order with your top coat mascara as it gives the product a few seconds to set a little. I'd 100% buy thus again. My lashes look Bob Basic without this on now, a must have.
by Sheraleigh Verified Purchase
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Just bought my fourth tube!
In my opinion there's no better lash primer than this. I used to use a VERY expensive one, but since discovering this, I would never buy anything else. I have very long thick lashes anyway (thank you Revitalash!) but when I use this it brings them to a whole different level - my lashes literally touch my brow bone! Unlike other reviews I've seen where people have found it to clump, I've never had this problem, I apply it as I would a normal mascara, wiggle at the base then zigzag upwards, and only use one coat. I also leave it about 10 minutes before applying my usual mascara on top. People are always assuming that I wear false lashes or have extensions, even my cleaner, who has actually seen me sit applying my mascara and curling my lashes, was shocked to be told that I do neither, and asked to take photos of the products I use so that she could try them herself. Absolutely a holy grail product for me, I wouldn't ever be without this!
by Kirsty Verified Purchase
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Didn’t love
I have very straight lashes and I hoped this primer would help my mascara look better but it just made my mascara look a bit clumpy and didn’t make a huge difference other than that. It could be that I don’t have the right eyelashes for this primer, but I wouldn’t repurchase this.
by Cat Verified Purchase
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lashes
Great lash primer my lashes looked extra long
by michelle Verified Purchase
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Fantastic
Makes a noticeable difference when used with mascara.
by Emma Verified Purchase
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Not sure
Not sure this is my kind of product. I used it for a while, but sometimes I felt that it made my lashes clumpy.
by Inese Verified Purchase
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