Urban Decay Subversion Lash Primer 8.5ml
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£21.00
Or 4 interest free payments of £5.25 with clearpay
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great lash primer
It is my second tube and I think this is the best primer I ever used. I like big brush and the product is in my opinion slightly thicker then other ones so it coats the lashes nicely and evenly.
by Olga Verified Purchase
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Jury’s still out on this one
I’m not sure this is my fav product - I mean it coats the lashes beautifully (looks cool as white!) but I’m not sure if it does anything to the lashes after you out mascara on. Once or twice my lashes became clumpy (but nothing too crazy) - will have to give this another go to really see.
by Kimberly Verified Purchase
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Great primer
I do like this lash primer. I still prefer the Mac one but will definitely use this in the mean time.
by Catherine Verified Purchase
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Game changer
Love this! Makes my mascara go on much better and lashes look full and amazing
by Karen Verified Purchase
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Definitely adds volume
Treated myself to this after Christmas and it is going to be a staple in my make up kit moving on. My lashes looked amazing
by Tracey Verified Purchase
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Loved it
I absolutely loved this primer, it saved me when I started loosing my lashes and it was very difficult to build up any volume with my favourite mascara. Very easy to use, dries very quickly, makes my lashes thicker and longer! I am using it now on daily bases.
by Rose Verified Purchase
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Good primer
Have tried other cheaper lash primers in the past and can’t really tell the difference between them. It’s good but I wouldn’t buy again
by Lauren Verified Purchase
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Priming base
Nice to use as a priming base, adds a boost to mascara and mascara has smudged less.
by Mary Verified Purchase
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One of the best!
I have been using this lash primer for years. It does make a difference to the appearance of your lashes - longer and fuller! And the price is just right. ALL AGE GROUPS!
by @thefashioneclair Verified Purchase
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One of the best!
If not the best lash primer! I have been using it for decades - it’s great quality and not too expensive (compared to similar primers of premium beauty brands). Makes your lashes bold and beautiful! Recommended! Great for any age group - as soon as you start using mascara.
by Oliko Verified Purchase
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