Urban Decay Subversion Lash Primer 8.5ml
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Top Customer Reviews
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One of the best!
I have been using this lash primer for years. It does make a difference to the appearance of your lashes - longer and fuller! And the price is just right. ALL AGE GROUPS!
by @thefashioneclair Verified Purchase
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One of the best!
If not the best lash primer! I have been using it for decades - it’s great quality and not too expensive (compared to similar primers of premium beauty brands). Makes your lashes bold and beautiful! Recommended! Great for any age group - as soon as you start using mascara.
by Oliko Verified Purchase
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Level up your lash game
Helps keep my non waterproof mascara in place and my mascara doesn’t get flaky especially when I use a new tube that’s quite wet.
by Tania Verified Purchase
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Lash primer
I’ve had several tubes of these. They condition and add a great base to create a more dramatic look. Love it.
by Tracy Verified Purchase
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Amazing
I love love love this mascara primer. It's fantastic.
by Sian
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Best lash primer ever!
This is a very hard working product - not only does it lengthen and thicken lashes, but it also gives incredible lift which is instantly visible. For years I used a VERY expensive lash primer, the type only available at certain department store concession stands - but this seriously out-performes my previous one! It lasts forever too, I use it pretty much daily and am no where near having to break out my (essential) back up tube. I'm somewhat obsessive about my lashes and use a lash serum morning and evening, not wanting to ever resort to using false ones or extensions, but using this under a variety of other mascaras always has people asking if my lashes are real! There's nothing else to say, it's amazing, buy it!!
by Kirsty Verified Purchase
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Love this!
I've tried other primers before and they irritated my eyes but this is brilliant, my eyelashes look fab!
by Laura Verified Purchase
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Subversion lash primer
I had not used a lash primer before but saw a recommendation on tv. I am so pleased I did. It separates lashes and gives the perfect coating prior to mascara! Although white it does not dry white and my lashes look so bunch better and thicker after using it.
by Viv
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Very good
I bought this to go under the Kevyn Aucoin Volume mascara. I'm unsure about the Kevyn Aucoin but this is really good. Although it is white, it pretty much dries clear so it's a good visual indicator for when you can add your topcoat and you also needn't worry about covering up the white. It makes a huge difference and I am keen to try it with a more 'fluttery' topcoat, perhaps one of the other Urban Decay formulations.
by Stephanie
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Great product
Really makes a difference when you apply it before the mascara. Finished the first one, ordering the second!
by Max
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