Victoria Beckham Beauty Future Lash Mascara
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£26.00
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Beauty through the eyes of the most stylish muse… Marrying luxury performance with carefully crafted, 100% transparent and cruelty-free formulas, Victoria Beckham Beauty elevates your everyday beauty experience by offering streamlined, versatile essentials for discerning beauty disciples. The last word in chic and ultra-effective beauty staples, this collection harnesses industry-leading ingredients to deliver decadent make up and cutting-edge skin care that caters to modern demands with their effortless textures and wearable tones.
Born out of a frustration with lacklustre mascara formulas that were always smudging, flaking, or harming lashes, the ever-discerning minds behind Victoria Beckham Beauty set out to craft a modern alternative. Delivering instant definition as well as strengthening lashes over time, the hyper-innovative Future Lash Mascara achieves a full, fluttery effect.
Ditching outdated ingredients that leave lashes brittle, stiff and heavy, they elected to harness cutting-edge, plant-derived polymers that create flexible volume and extension-like length — all without running the risk of flaking or breaking. The formula is also laced with a plant-based complex composed of shea butter, niacinamide, panthenol and vitamin E that cares for every lash; nourishing and conditioning, it reveals longer, ultra-fluttery lashes immediately and stronger, healthier lashes with continued use. Recognising the pain of scrubbing your eyes after a long day, it's designed to be 100% removable with warm water thanks to the exclusive water-activated Instant Removal Technology (IRT) that enables the formula to gently detach, transforming into tiny water-soluble filaments that rinse away entirely and will not bioaccumulate in the environment.
Water / Aqua / Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Glyceryl Behenate, Glycerin, Glyceryl Stearate Se, Pullulan, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Jojoba Esters, Polyisobutene, Polyglycerin-3, Laureth-21, Potassium Sorbate, Glyceryl Caprylate, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Xanthan Gum, Sodium Hydroxide, Bentonite, Hydroxyethylcellulose, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Sorbitan Isostearate, Pistacia Lentiscus (Mastic) Gum, Acacia Decurrens Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Cellulose Gum, Chondrus Crispus Extract, Ceratonia Siliqua (Carob) Gum, Sucrose, Niacinamide, Panthenol, Sodium Carbonate, Tocopherol, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Start by swiping the inner curve of the Micro-Bristle Brush from root to tip to evenly coat lashes for a look that is lifted, fanned, and fluttery.
Pump up the volume by adding more product with the outer curve of the brush, concentrating on the roots, for added lift and definition.
The micro bristles emphasize even the tiniest of lashes, from base to tip, corner to corner.
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
marcara
is execellent for eye lashes i would not miss this product
by elizabeth Verified Purchase
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Avoid Avoid Avoid!
I was excited to try this after reading great reviews but I can't see how it's possible anyone would rave about this. The packaging is super heavy but the brush isn't (so the lid make the wand top heavy & tricky to use, I ended up with mascara on my lid more often that not. But it's the flaking that's the real issue .. that and it's total inability to withstand a drop or two of rain. It instantly starts to slide off the lashes ... you can see it in your line of vision as it's starts to slip down the lash on to your face. It's very possibly the worst mascara I've ever used.
by Clare
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Amazing
The best mascara out there. It doesn't smudge under the eyes and washes off easily. I'll never use any other mascara ever❤
by AJ Verified Purchase
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Beautiful
I was eager to try this VB mascara as the brand (mascara) that I had used for years I had just found out tested is on animals! VB is cruelty free- so this is a massive plus for me. I won’t use a brand now that isn’t cruelty free. I like a naturally glossy understated gently lifted lash- and this is absolutely stunning! You can build it if you want to- but I like the natural look it gives… it’s perfect! No caking or clumping- or flaking. Comes off gently with warm water too. Love love love! I am excited to try other items in the line now.
by Mary Verified Purchase
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Not great but not horrific!
I was super impressed with VB’s lipsticks & eye pencils so thought I’d give this a go. I love a mascara with a slim wand & I prefer a tubing formula so this seemed to tick all the boxes. I’m not sure whether is the skinny but curved brush, the thick formula or the narrow design of the tube opening but all in all they are not a good combination! The wand picks up far too much of the thick formula, which gets messy when you try not to waste it by wiping it on the rim of the tube & then try & get it back inside so it doesn’t dry up. Once you’ve cleaned up the wand of excess product the teeny bristles still seem too clogged to wiggle through your lashes with any grip. It’s more like you’re gently painting on the colour. Now I adore a tubing mascara & the fact that they don’t flake as much & yes I am fussy but after a day at work this definitely flakes & my under eyes are speckled with little black flecks of mascara. On the plus side this is very easy to rinse off & my lashes feel slightly more nourished. I think if all you wanted a natural look for a quick lunch date this would probably be fine but I’m underwhelmed & wont repurchase. I much prefer Hourglass Unlocked or Kevyn Aucoin The Volume.
by Ais5786 Verified Purchase
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Victoria Beckham mascara
I ordered this after seeing it featured on This Morning where it was described as “Smudge Proof.” It’s totally true!!! My usual mascara always left smudges when I did an exercise class but VB doesn’t budge. So pleased with it & strongly recommended.
by Christmas Verified Purchase
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Just color
I have thin lashes and usually buy volume mascaras. This mascara did nothing for me. It probably is a good mascara if you are only after a little bit of colour. It didn’t itch at all. Not even after sleeping with it. I guess that’s a plus.
by Nothingness
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Very drying
The formula is very drying on your lashes and it’s really flakey. This is not something I would recommend your use everyday I think it would be damaging to your lashes. The brush is a good size and the packaging is brilliant really shame about the product.
by dom
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Beware!
Don’t use this if you value your lashes! After using for 4 days and following removal instructions I noticed the tips of my lashes had all broken off. Very disappointed. Went straight into the bin.
by Tracy
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Cult Staff
I’m not a big fan on wearing mascara as I always hate the heavy feeling on my eyelashes. This mascara is perfect for those who want a natural, light, long look. And on top, this mascara does not smudge! My number one mascara.
by Christina
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