VIEVE Modern Mascara - Midnight Black 8.5g
You'll earn 21 Status Points with this product
RRP: £26.00 Current price: £20.80
Save £5.20 ( 20% Off )
Or 4 interest free payments of £5.20 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Frequently Bought Together
This item
VIEVE Modern Mascara - Midnight Black 8.5g
RRP: £26.00 Current price: £20.80
Save £5.20 ( 20% Off )
Other Customers Bought
805
RRP: £14.00Current price: £11.20
519
RRP: £27.00Current price: £21.60
138
RRP: £28.00Current price: £22.40
129
£34.00
357
RRP: £24.00Current price: £19.20
596
RRP: £25.00Current price: £20.00
Customer Reviews
5 stars rating 118 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Super black
Already a huge fan of everything Vieve, so when this mascara came out I was eager to try it. I unfortunately have such a bad time when it comes to mascaras, as I have dead straight lashes, which in short, smudges under my eyes, as doesn't hold a curl. The packaging and the brush for this mascara is so stunning, and extremely volumizing. I think my favourite thing about this mascara is that it was super black and packed plenty of mascara on my lashes, however this dropped a star for me as I found it too wet and resulting in not holding my curl :(
by Kimberley - Cult Beauty staff
Was this helpful?
Meh
I don't get the hype on this, the packaging is lovely and heavy and its very black but that's it, it doesn't do anything a drug store mascara can't. Not worth the money.
by WST Verified Purchase
Was this helpful?
It’s nice
I don’t think I’d buy it again. It’s a nice mascara but the formula is quite wet so I find it difficult not to get it everywhere when I’m applying
by Georgia Verified Purchase
Was this helpful?
My new favourite
Brilliant mascara so easy to use, no irritation, no transfer, removed so easily. Is very wet when first applied to allow to dry before excessive blinking etc. my new mascara in my make up bag!
by Loren Verified Purchase
Was this helpful?
So much better than I expected
Vieve has quickly become my favourite makeup brand - when they released a mascara I had to try it even though I've used the same mascara for years. This did not disappoint! I love how black it is, it doesn't smudge and it lengthens and thickens at the same time. It comes off easily with just water and I love that. I've spent the last 10 months growing my lashes and they're the healthiest they've ever been, so it's important to me that a mascara is easy to remove so I don't damage my lashes when removing my makeup
by Jess Verified Purchase
Was this helpful?
Best mascara!
I’ve had so many compliments on my eyelashes since buying this! It’s a great formula, lasts all day but comes off with water so easily.
by Deja Verified Purchase
Was this helpful?
Not my fave
Nice brush and formula but I can’t apply this without it going all over my eyelids - wondering if it’s too wet? Shame as it does a great job on my lashes but the clean-up is a pain.
by ST Verified Purchase
Was this helpful?
Buy it now!
I saw Sarah Jossel rave about this mascara so I bought it immediately and it did not disappoint! Amazing staying power, it doesn’t flake or bleed to my under eyes, and it’s removed just with water. Well done Jamie Genevieve, well worth the wait and an amazing product.
by Samantha Verified Purchase
Was this helpful?
Good mascara but not lengthening
I think this i a really good quality mascara. Its definitely smudge proof, easy to remove and does a fantastic job of coating/fanning the lashes. However, i dont feel like this is the most lengthening mascara. I need to go in with another mascara on top of this one to get my desired length
by Amy Verified Purchase
Was this helpful?
Great every day mascara
Lovely formula, builds beautifully. Love that it’s so easy to take off so I don’t have to scrub at my sensitive eyes!
by Georgia Verified Purchase
Was this helpful?