VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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VIEVE Modern Mascara - Midnight Black 8.5g
£26.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great mascara
Great formula - I like the brush. It's easy to use and gives excellent results. Wears well. Easy to remove. Can we have a true brown option next please?
by Glam Gran 52 Verified Purchase
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This is it!
I was so so sceptical at first, as I have tried hundreds of mascaras from loads of different brands and always in the end disappointed. I have a naturally oily complexion so any mascara I attempt to use as it ends up underneath my eyes or belowmy eyebrows and I get that classic panda look. But not anymore!! this is by far the best mascara I have ever had. Not only is the packaging beautiful, but the performance is outstanding. It has length volume separation and actually stays on my lashes which is unheard of for me. It does take a little time to get used to the brush, but I promise you if you persist you will not be disappointed will definitely buy again
by Char Verified Purchase
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Nice mascara
I wanted to love this mascara and it is pretty, but I have others that are easier to apply and give me more long/dark/dramatic lashes. I think I need to keep using it and get used to the brush shape and thickness. I like the square casing, it does help with twisting and using all sides of the brush.
by Mandy Verified Purchase
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I think this is my favourite mascara!
Super easy to use, lifts lashes and adds dramatic volume.. I find it easy to build up and it removes with zero irritation and very little effort at the end of the day!
by Lauren Verified Purchase
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The best
This is literally the best mascara I have ever used , I love how long it makes my eyelashes.
by Danielle Verified Purchase
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Fab
Lovely mascara Love the thick brush, and the stick is shorter so feel like I’ve more control putting it on
by Tara Verified Purchase
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Quality mascara
Great product. Mascara applied beautifully, 2 coats gives a fluttery fringe. Removed easily.
by gaily Verified Purchase
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Love
Love the formula lasted all day packagaing lovely
by Sara Verified Purchase
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The search is over
This is, by far, is the best mascara I've used. I have thin, sparse, short lashes. This separates, lengthens and opens up the eyes better than any of the ones I've used in my 52 years - that's a lot of mascaras I assure you! The brush is brilliant and a heads up others with thin lashes, it doesn't weigh your lashes down. Amazing!
by Claire Verified Purchase
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Close to perfection
I LOVE this mascara. It does almost everything I want - lifts and sperates, and oh my god does it lengthen. You can use a light touch to create full, fluttery fluffy lashes, or it can give you all of the drama with a full coat. I did take off one star though as I found it did transfer just a little to my under eyes - I have VERY oily eyelids and usually can onlywear tubing mascaras. I am praying for a tubing version soon!
by Josie - Cult Beauty Staff
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