VIEVE Modern Mascara - Midnight Black 8.5g
You'll earn 21 Status Points with this product
RRP: £26.00 Current price: £20.80
Save £5.20 ( 20% Off )
Or 4 interest free payments of £5.20 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Frequently Bought Together
This item
VIEVE Modern Mascara - Midnight Black 8.5g
RRP: £26.00 Current price: £20.80
Save £5.20 ( 20% Off )
Other Customers Bought
805
RRP: £14.00Current price: £11.20
519
RRP: £27.00Current price: £21.60
138
RRP: £28.00Current price: £22.40
129
£34.00
358
RRP: £24.00Current price: £19.20
596
RRP: £25.00Current price: £20.00
Customer Reviews
5 stars rating 118 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great mascara
Great formula - I like the brush. It's easy to use and gives excellent results. Wears well. Easy to remove. Can we have a true brown option next please?
by Glam Gran 52 Verified Purchase
Was this helpful?
This is it!
I was so so sceptical at first, as I have tried hundreds of mascaras from loads of different brands and always in the end disappointed. I have a naturally oily complexion so any mascara I attempt to use as it ends up underneath my eyes or belowmy eyebrows and I get that classic panda look. But not anymore!! this is by far the best mascara I have ever had. Not only is the packaging beautiful, but the performance is outstanding. It has length volume separation and actually stays on my lashes which is unheard of for me. It does take a little time to get used to the brush, but I promise you if you persist you will not be disappointed will definitely buy again
by Char Verified Purchase
Was this helpful?
Nice mascara
I wanted to love this mascara and it is pretty, but I have others that are easier to apply and give me more long/dark/dramatic lashes. I think I need to keep using it and get used to the brush shape and thickness. I like the square casing, it does help with twisting and using all sides of the brush.
by Mandy Verified Purchase
Was this helpful?
I think this is my favourite mascara!
Super easy to use, lifts lashes and adds dramatic volume.. I find it easy to build up and it removes with zero irritation and very little effort at the end of the day!
by Lauren Verified Purchase
Was this helpful?
The best
This is literally the best mascara I have ever used , I love how long it makes my eyelashes.
by Danielle Verified Purchase
Was this helpful?
Fab
Lovely mascara Love the thick brush, and the stick is shorter so feel like I’ve more control putting it on
by Tara Verified Purchase
Was this helpful?
Quality mascara
Great product. Mascara applied beautifully, 2 coats gives a fluttery fringe. Removed easily.
by gaily Verified Purchase
Was this helpful?
Love
Love the formula lasted all day packagaing lovely
by Sara Verified Purchase
Was this helpful?
The search is over
This is, by far, is the best mascara I've used. I have thin, sparse, short lashes. This separates, lengthens and opens up the eyes better than any of the ones I've used in my 52 years - that's a lot of mascaras I assure you! The brush is brilliant and a heads up others with thin lashes, it doesn't weigh your lashes down. Amazing!
by Claire Verified Purchase
Was this helpful?
Close to perfection
I LOVE this mascara. It does almost everything I want - lifts and sperates, and oh my god does it lengthen. You can use a light touch to create full, fluttery fluffy lashes, or it can give you all of the drama with a full coat. I did take off one star though as I found it did transfer just a little to my under eyes - I have VERY oily eyelids and usually can onlywear tubing mascaras. I am praying for a tubing version soon!
by Josie - Cult Beauty Staff
Was this helpful?