VIEVE Modern Mascara - Midnight Black 8.5g
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RRP: £26.00 Current price: £20.80
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 118 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Underwhelmed
Nice mascara but was expecting a lot more because of the hype! Coats lashes well and they don’t clump but hasn’t really given me much length even after a couple of good applications and found it transferred after a few hours which is the reason I brought it (having read reviews saying it didn’t). Packaging heavy and good quality but I think there are better mascaras on the high street for half the price!
by Holly Verified Purchase
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Wow
This is fabulous… very very impressed so far! My lashes are long but need a lift and curl and it does everything you want in a mascara with zero transfer even with my oily eyelids! Gives all the drama but can still wear it very natural with just one light coat! Love it!
by megan Verified Purchase
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Amazing…
I don’t know where to start with this mascara, it does exactly what is says on the tin. I am very fortunate to have naturally long eyelashes but it means mascara normally smudges on to my eyelids and I have to put powder on to stop it but this mascara has been a game changer, I haven’t set my eyes and no smudging, no transfer and it doesn’t flake! I am honestly blown away with how incredible this mascara is, I will never need to buy another brand. I’m getting married next year and this will 100% be my go to for the day. Jamie, thank you for answering all of my prayers.
by Kate Verified Purchase
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Beautiful packaging
The colour of this mascara is amazing, as is the packaging. It also gives great length to the lashes. However, this isn’t water proof so doesn’t last all evening and also unless you already have quite long and thick eye lashes it doesn’t give much additional to what isn’t already there
by Tilly Verified Purchase
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Magnificent
Love everything about this. Yet to meet a Vieve product I don’t love.
by Heather Verified Purchase
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WOW
OMG this mascara is the BEST EVER. The hourglass shaped brush is amazing at grabbing every single lash it lifts seperates and adds instant volume and length. It is also so easy to remove but doesn't flake or smudge. It's my new favourite now I just need a brown one
by gemma Verified Purchase
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Impressive
I have donkey eyelashes that are super straight and never hold a curl, this works really well in holding my lashes up and give the perfect amount of length and volume. It doesn’t clump and I’ve not experienced any flakiness or smudging. It washes on with just water so well! I’m really impressed.
by Shaheen Verified Purchase
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Lovely formula
A smooth glossy formula that holds a curl. It had smudged a little by the end of the day but not enough for me to stop wearing it.
by Jenny Verified Purchase
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Obsessed 😍
The list is endless to why this is my new favourite mascara: it’s enriched with lash-loving ingredients (Vitamins C and E 👀), it’s smudge-proof yet easy to remove AND volumising without clumping. But, for me, it’s the hourglass fibre brush that really seals the deal. It’s cleverly designed to grip and separate each lash to create a fuller look. Safe to say i'm obsessed.
by Alice - Cult Beauty Staff
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VIEVE has done it again
The holy grail!! OMG! This is my new absolute fave mascara…. Go buy now!! Highly recommend xx
by Jay Verified Purchase
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