VIEVE Modern Mascara - Midnight Black 8.5g
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RRP: £26.00 Current price: £20.80
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 118 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
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New Favourite
This mascara is a dream! Had to write a review. It really is smudge proof though still washes off easily. The brush coats every lash, making the most of what you have in the lash department. It is buildable if you want more va va voom but equally can look more natural with one or two coats. The square shaped packaging makes the lid easy to hold for application and makes twisting the brush easy, so you use up all the product. Full of good for your lash ingredients too. Highly recommend and I am a complete mascara fuss pot!
by Megan Verified Purchase
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Amazing
Wow , this is the best mascara I’ve yet to use , had so many compliments, honestly it’s the best !
by Danielle Verified Purchase
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Jet Black
I love this mascara considering it not waterproof t really held the curl and did not leave me with any kind of panda eyes! 1 coat goes a long well and this formulation always doesn't dry down stick so you can go in and re curl once this dry's. My new fav!
by Luckie - Cult Beauty Staff
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Dreamy!
Absolutely IN LOVE with this mascara. Not only it comes in the most beautiful, Gold Squared packaging but the formula is amazing. I wore it all the long and it didn't smudge nor did I get any fall-out. The hourglass applicator makes it so easy to create the look you want and separates lashes well. Honestly, I am obsessed. Hoping they come out with a brown version too!!
by Marta - Cult Beauty Staff
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Can see this going viral!
So lengthening and voluminous without being clumpy or flaking! The packaging is also so luxurious, I don't want to leave it in my make up bag, it should be out on show it is so beautiful!
by Lauren - Cult Beauty Staff
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Gorgeous!
I recently had the pleasure of trying out this mascara, and let me tell you, it exceeded all my expectations. If you're like me and tired of raccoon eyes by the end of the day, this mascara might just be your new best friend. I also love that the formula is not too wet, and it is easy to layer up. I even tried it on my bottom lashes and no smudges to be found!
by Jimena-Cult Beauty Staff
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Lashes for days
This mascara has very quickly become a firm favourite of mine, creating instant volume and length that lasts all day!
by Katie - Cult Beauty Staff
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Great for length
I instantly became a fan of this mascara. It is easy to apply and creates a lifted, lengthened and separated lash look. I like a lot of volume and I can achieve this with three coats of Modern Mascara. After wearing this all day on top and bottom lashes I've had only a tiny bit of smudging. Overall I am very impressed.
by Sarah - Cult Concierge
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Compliments, glorious, compliments!
This is a beautiful mascara! Great for everyday wear and revamping a night look. It dries really quick and separates the lashes beautifully. I have dead straight lashes and it hold them really well. Since putting it on this morning, I've been stopped non stopped by people asking me what mascara I'm wearing!
by Rose - Cult Beauty Staff
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Amazing for lengthening
This mascara is amazing at gripping to each lash and creating length and volume! This has become my new favourite mascara!! Also the packaging is so luxe and looks great on my dressing table
by Shalika - Cult Beauty Staff
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