VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
Or 4 interest free payments of £6.50 with clearpay
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Vieve mascara
I won't use any other mascara now and I have tried alot. Lengthening and volumising and doesn't smudge when it's on.
by Janelle Verified Purchase
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Good mascara
Definitely lasts really long and is a good deep black colour. Downside was didn’t find it great for curl which is the main thing my lashes need
by Maeve Verified Purchase
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Great mascara
I bought this after getting fed-up with other mascaras smudging & wearing off during the day. This mascara is very lengthening & lasts all day with no smudging. I wouldn’t buy any other mascara now I’ve used this.
by Jess Verified Purchase
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Amazing mascara
This is such a great mascara. Coats all lashes evenly without looking clumpy or thick. Really lengthens too! Only issue I have is that it is a very wet product so you have to be careful of transfer whilst it is drying
by Nicole Verified Purchase
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Vieve Mascara
Love this! Doesn’t transfer and wand is great.
by Helen H Verified Purchase
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I have lashes!
I have really fair lashes and really rely on lifts and dye. This is an absolute game changer though! First day I wore it to work my colleagues commented and asked if I’d had my lashes done the day before. I have naturally long lashes, you just can’t see them, but this adds colour, thickness and a little curl without using curlers. It does very slightly clump my lashes, but a quick brush through with a comb is fine, and to be honest, it’s totally worth it for the difference it makes.
by Adeline Verified Purchase
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Love
This is an excellent mascara can be ao natural
by Leanne Verified Purchase
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Average
This mascara is average l, not as good as benefit mascara, still wanted to try it out though as enjoying all the other products so want to sample everything
by Steph Verified Purchase
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Wanted to love it more…
I really wanted to love this mascara but it just isn’t one I’ve been absolutely loving. I know so many people that LOVE THIS mascara but for me, she’s not it. I just find that it transfers quite a bit and can be quite messy. It also doesn’t dry very quickly and so when you set your makeup, it then transfers further. It does make my lashes look full and fluttery, but overall just not a fan.
by Jo Verified Purchase
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Impactive mascara
Mascara that makes an impact. Doesnt smudge or flake through the day
by Kate Verified Purchase
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