VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
Or 4 interest free payments of £6.50 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 117 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Average
This mascara is average l, not as good as benefit mascara, still wanted to try it out though as enjoying all the other products so want to sample everything
by Steph Verified Purchase
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Wanted to love it more…
I really wanted to love this mascara but it just isn’t one I’ve been absolutely loving. I know so many people that LOVE THIS mascara but for me, she’s not it. I just find that it transfers quite a bit and can be quite messy. It also doesn’t dry very quickly and so when you set your makeup, it then transfers further. It does make my lashes look full and fluttery, but overall just not a fan.
by Jo Verified Purchase
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Impactive mascara
Mascara that makes an impact. Doesnt smudge or flake through the day
by Kate Verified Purchase
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Don't hesitate
One of the best mascaras I've tried, ever. & Super easy to wash off. Perfect, perfect, perfect.
by Alex Verified Purchase
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Beautiful
Very thick and bushy mascara. It covers all the lashes in one swipe as the wand is quite large. You can layer it up and it holds the curl very well and lasts the whole day without flaking. Love love love
by Nadia Verified Purchase
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My go to!
Second time I’ve bought this mascara! My go to, so easy to take off & doesn’t make my eyes cloudy
by Shelby Verified Purchase
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Best mascara
Love this mascara so much. Great to apply, lovely packaging and easy to remove
by Shelby Verified Purchase
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Good
I do like this, not perfect as some smudging when it get applied!
by Sarah Verified Purchase
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Like this
This is a great mascra. Non flakey and gives volume to my lashes. Very natural.
by K Verified Purchase
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Lovely mascara
The forumla of this is fantastic! It does not smudge or even run but you're still able to remove it easily with micellar water. I wish it was a little less wet to start with. the more i'm using it and the more its drying out, the more I like it.
by Holly Verified Purchase
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