VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
Or 4 interest free payments of £6.50 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 117 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Really lengthening
Super lengthening, doesnt flake or smudge and is dream to take off.
by stephanie Verified Purchase
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Love Love Love
The best mascara I have ever used!!! Easy to apply, doesn’t smudge & has your lashes looking long & full! It also washes off with water which is the best bit.. no panda eyes!!
by Emma
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Great mascara
Really fab mascara from the stand out brand Vieve. Lengthens more than thickens. Will buy again
by Pam Verified Purchase
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great mascara but crumbles
love this mascara - great lift & definition that lasts, however found it a bit crumbly which meant I hesitate to buy it again
by Nadia Verified Purchase
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Trying for the first time
This mascara is lovely to use and wear, no irritation or clumping will definitely purchase again
by Charlotte Verified Purchase
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Nice mascara
I saw this advertised and decided to try this out as I love mascaras. This is a really nice mascara, goes on easily and last well through the day without smudging. It lengthens and volumizes well. I personally prefer a tapered brush but that would be my only comment.
by RUBY Verified Purchase
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Love
Love this mascara it doesn’t smudge at all and I’m always getting transfer on my droopy eyelids. I don’t with this. I also love that it’s really easy to take off with warm water so I’m not rubbing my lashes off everyday
by katie Verified Purchase
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It’s OK
If this review was about packaging, I’d give 5 stars. It’s really luxe and weighty. But the mascara isn’t for me, I find it quite flaky after a while and doesn’t give much impact. Disappointed, as I’m usually a big fan of Vieve products. Sorry Jamie!
by Mama Heffalump Verified Purchase
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Amazing mascara
Stays on all day, even when it’s hot and humid, lasts a full shift without panda eyes. Really stylish packaging and great brush shape.
by Mhairi Verified Purchase
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First time using
I feel that this mascara gave me the effect of more eyes lashes and liked the look
by Rachel Verified Purchase
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