VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 117 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Beautiful
Vieve can never do wrong in my eyes. This is the best mascara I have ever used. Being someone that has watery eyes, this does not budge but is much easier to remove than a waterproof mascara. Love it !
by Holly Verified Purchase
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Nice
Dark and doesn't make your lashes clump
by Giselle Verified Purchase
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Good product
First time purchase like as makes me lashes full
by Rachel Verified Purchase
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Amazing
I have had so many comments on how it looks like I’ve had my lashes done when I wear this. I love the product!
by Jenna Verified Purchase
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very nice
thickens my lashes nicely, not overly clumpy and lasts all day for me! also vegan and cruelty free which is a must!
by Tilly Verified Purchase
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It’s ok
This is not the mascara for me but it’s a preference thing rather than formula. It takes a few layers to build up and doesn’t clump which is great but I like a full on effect with minimal effort eg like the one you get from One Size/Huda This is great if you just want a natural look and you can build it up but just takes a lot of effort
by SP Verified Purchase
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A beautiful mascara…
This mascara hasn’t disappointed. It’s this dreamy black black, it goes on like a dream - not clumpy and not too wet - and it stays put all day long! Also because it’s vieve and the branding is always on point it looks absolutely beautiful stashed in your makeup bag.
by always_rem Verified Purchase
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Fab Mascara
Absolutely love this mascara. Considering this isn't a water proof mascara it really stays put. I do use a primer to prevent any smudging but this lasts all day. Easy to remove and doesnt feel like i have to pull on my eye lashes. I get lots of comments on my lashes about how long they look when i am wearing this.
by Amy Verified Purchase
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Jamie does it again
Amazing mascara. Lengthens and thickens, and easily washes off. Love the packaging. Love all of Vieve products so far.
by Vanessa Verified Purchase
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Wanted to love this!
Really wanted to love the VIEVE products as I’ve followed Jamie from the start of her YouTube career however, every product I’ve purchased has been disappointing including this. The wand is large and hard to use whilst the mascara itself has really bad fall out and transfers onto the lids and under eyes! Not great. Many cheaper alternatives out there that are a lot better than this.
by Kelsey Verified Purchase
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