VIEVE Modern Mascara - Midnight Black 8.5g
You'll earn 20 Status Points with this product
RRP: £26.00 Current price: £19.50
Save £ 6.50 ( 25% Off )
Or 4 interest free payments of £4.87 with clearpay
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
Frequently Bought Together
This item
VIEVE Modern Mascara - Midnight Black 8.5g
RRP: £26.00 Current price: £19.50
Save £6.50 ( 25% Off )
Other Customers Bought
711
RRP: £14.00Current price: £10.50
475
RRP: £27.00Current price: £20.25
308
RRP: £24.00Current price: £18.00
540
RRP: £25.00Current price: £18.75
55
RRP: £34.00Current price: £25.50
76
RRP: £23.00Current price: £17.25
Customer Reviews
179
5
4
3
2
1
110
34
20
6
9
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Nice
I’m a big fan of this brand. I’ve really been so impressed with everything I’ve tried and it’s clear there’s a lot thought is put into the packaging and the products. This mascara is great for a natural look, personally I prefer a more dramatic look but otherwise it’s good.
by molly Verified Purchase
Was this helpful?
Good but pricey
I struggle to find a mascara that doesn’t smudge on me. This one doesn’t! Hooray! It is also non clumpy and generally a good all round mascara. I love the gold packaging. Loses a star for the price.
by Romayne Verified Purchase
Was this helpful?
Amazing!
This is by far the best mascara I’ve used! It gives great volume and length, lasts all day and doesn’t smudge. My favourite mascara!
by Sarah Verified Purchase
Was this helpful?
Sleek
I love the packaging of this product. Makes my lashes so full but sometimes I wish it has a smaller end on the brush to get stubborn lash hairs up
by Amber Verified Purchase
Was this helpful?
Perfect
The best mascara I have come across in a long time. Wand is the perfect length and the formula is lovely
by Jen Verified Purchase
Was this helpful?
Best mascara
Never fails me. Doesn’t flake, always stays on, lengthens, thickens, separates (but not too much). Great all rounder and not badly priced!
by Amy Verified Purchase
Was this helpful?
Love this
Doesn't drag down your face, goes on smoothly
by Anna Verified Purchase
Was this helpful?
Possibly the worst
Possibly the worst mascara I’ve ever tried, does nothing for your lashes and just goes everywhere. I’ve had mascaras half the price that are far better, wish could get money back.
by Rebecca Verified Purchase
Was this helpful?
Good, but not great
I am looking for a mascara that gives long lashes, is super black, doesn’t flake and last all day. When I put it on long lashes & super black, great. But by the end of the day the lashes don’t look as long. Good news is that I have not experienced black flakes on my cheeks, or “panda eyes”
by Josephine Verified Purchase
Was this helpful?
TOP mascara
Truly the best mascara I have come across in recent years. Will 1000% be repurchasing. It's not great for touch ups during the day, but you don't need them so it's not really a drawback.
by Magda Verified Purchase
Was this helpful?