VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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VIEVE Modern Mascara - Midnight Black 8.5g
£26.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good, but not great
I am looking for a mascara that gives long lashes, is super black, doesn’t flake and last all day. When I put it on long lashes & super black, great. But by the end of the day the lashes don’t look as long. Good news is that I have not experienced black flakes on my cheeks, or “panda eyes”
by Josephine Verified Purchase
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TOP mascara
Truly the best mascara I have come across in recent years. Will 1000% be repurchasing. It's not great for touch ups during the day, but you don't need them so it's not really a drawback.
by Magda Verified Purchase
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Wanted to love it but don’t
I really wanted to love this because everyone else seems to. I’m not sure if I have a dud one but it’s the worst mascara I think I’ve ever used. It’s so bitty and dry that I just can’t use it. *cries* So disappointed because I want to love it and the packing is so beautiful and luxurious. Really hope it’s just a bad batch that I’ve ended up with because I love everything else by Vieve! Unfortunately I don’t want to part with my money again to find out if it is just a bad batch
by Lois Verified Purchase
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Not a fan
I’ve tried a bunch of Vieve products and most of them I LOVE and would recommend. However, I’m so sad that I don’t like this mascara. The packaging is gorgeous and I like the wand - but the mascara transfers all over my lids and under eyes. It flakes off and leaves me with black marks over my makeup which I’ve never experienced with a mascara before. Hopefully the formula is reworked to resolve this, as I’ve seen a lot of reviews say the same thing.
by Lynseyanne Verified Purchase
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Really poor product
I love a lot of the Vieve range but cannot express how disappointed I was with this mascara. It does absolutely nothing for my eyelashes and actually makes a mess on my lids with more on their or my lashes. Very crumbly too. Back I go to my Sweed one.
by Julie Verified Purchase
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Soooo good
I’m usually a waterproof mascara kind of gal. My lashes tend to fall down and I have terribly runny eyes. However cleansing waterproof mascara off is my least favourite thing to do. This mascara solves my mascara related problems! It doesn’t smudge, holds a curl and somehow comes off so easily at the end of the day. 10/10!
by Ronja Verified Purchase
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Vieve mascara
Absolutely amazing mascara. Really elongated my lashes.
by Janelle Verified Purchase
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It’s…nice
I was so excited to try this product as I’m a huge Vieve fan, but I sadly won’t be buying again. Which is shame, the over all finish looks great, my lashes looked very black, long and voluminous. The packaging is beautiful too. However, it crumbles very badly and I’m always having to clear little black specks off my face. It’s a constant occurrence and just annoying as I’ve never had a mascara do this before.
by Steph Verified Purchase
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Buildable
So I love this, but it has taken me time to get used to it. It’s buildable, you don’t get the wow factor after one coat, and you need to spend time applying it but after a few coats it looks really good! Love vieve products!
by Hannah Verified Purchase
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Was expecting something more
I think there are better and much cheaper mascara. Can barely see the difference
by Anna Verified Purchase
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