VIEVE Modern Mascara - Midnight Black 8.5g
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RRP: £26.00 Current price: £20.80
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 117 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointing
I was excited to get the product as it was sold out on the vieve site and I love the products. It was disappointing, the wand isn’t great and product transferred quite badly. Maybe just not great if you do t have long lashes already.
by Claire Verified Purchase
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Nice
I’m a big fan of this brand. I’ve really been so impressed with everything I’ve tried and it’s clear there’s a lot thought is put into the packaging and the products. This mascara is great for a natural look, personally I prefer a more dramatic look but otherwise it’s good.
by molly Verified Purchase
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Good but pricey
I struggle to find a mascara that doesn’t smudge on me. This one doesn’t! Hooray! It is also non clumpy and generally a good all round mascara. I love the gold packaging. Loses a star for the price.
by Romayne Verified Purchase
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Amazing!
This is by far the best mascara I’ve used! It gives great volume and length, lasts all day and doesn’t smudge. My favourite mascara!
by Sarah Verified Purchase
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Sleek
I love the packaging of this product. Makes my lashes so full but sometimes I wish it has a smaller end on the brush to get stubborn lash hairs up
by Amber Verified Purchase
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Perfect
The best mascara I have come across in a long time. Wand is the perfect length and the formula is lovely
by Jen Verified Purchase
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Best mascara
Never fails me. Doesn’t flake, always stays on, lengthens, thickens, separates (but not too much). Great all rounder and not badly priced!
by Amy Verified Purchase
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Love this
Doesn't drag down your face, goes on smoothly
by Anna Verified Purchase
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Possibly the worst
Possibly the worst mascara I’ve ever tried, does nothing for your lashes and just goes everywhere. I’ve had mascaras half the price that are far better, wish could get money back.
by Rebecca Verified Purchase
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Good, but not great
I am looking for a mascara that gives long lashes, is super black, doesn’t flake and last all day. When I put it on long lashes & super black, great. But by the end of the day the lashes don’t look as long. Good news is that I have not experienced black flakes on my cheeks, or “panda eyes”
by Josephine Verified Purchase
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