VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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VIEVE Modern Mascara - Midnight Black 8.5g
£26.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Clumpy and dry
I love other Vieve products especially the highlighters but unfortunately found the mascara dry and clumpy- I had to throw it out as it made my lashes look short and thick, with lots of flaky bits. The opposite of what you want!
by Lauren
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Sadly not for me! :(
I really wanted to live this as I’m a fan of Jamie and like her other products but I just couldn’t get this to work. The brush feels quite scratchy, doesn’t deliver much product to the lashes but seems to also give me panda eyes! More mascara on my eyelids than lashes. Didn’t add volume or length and can’t build with layering. Such a shame but can’t recommend:(
by Felicity Verified Purchase
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Lasts all day
Not flaky or dry and lasted all day with no smudging
by Francesca Verified Purchase
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Game changer
I have quite a hard time finding good mascaras - I have long lashes but they are super straight. This mascara is an absolute GAME CHANGER! It gives such a nice curl and doesn't clump my lashes together. It also comes off easily when I'm removing my make up at night, no need to scrub at my lashes. My new go to!
by Stephanie Verified Purchase
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Vieve mascara
I like this a lot, quite a natural look and it loses a star as I find it flakes off really easily on lower lashes.
by Laura Verified Purchase
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Love this mascara
It has taken me a while to get used to this as I find it can be quite messy during application but if you curl your lashes before the volume you get after a few coats of this is incredible. So pleased as I’m normally a Lancôme person but everyone has been complimenting my eye lashes with this so much that I have been wearing make up every day recently. It’s also really easy to remove with Clinique take off the day cleansing balm. Well worth the money
by Lesley Verified Purchase
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New mascara favourite
Been on the hunt for a new mascara and this one is now my favourite. Baffles me there’s some bad reviews as so far it’s been the best mascara I’ve tried in over a year!
by Caley Verified Purchase
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Incredible
Best mascara I have ever used! Worth the price and watch Jamie’s tutorial on her YouTube for application tips as her technique really makes a difference.
by L Verified Purchase
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Another winner from Vieve
What a lovely mascara! It defines my lashes and won’t smudge.
by HeatherS Verified Purchase
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Love
I am super impressed with this mascara. I have deep hooded eyes so eye makeup and mascara in particular is very important for my overall look. And I have tried MANY in my 37y on this earth. This mascara is really really good. It doesn't transfer to my top eyelid which is a major thing for me. Typically I'd use waterproof mascara to eliminate the risk of transfer but this mascara doesn't do that which I really appreciate. The brush separates the lashes beautifully but I will say I would have liked a smaller tip just so you can get to those inner corner lashes and bottom lashes easier without smudging. I did have to remove quite a lot around my eyes after I applied two coats but that's ok I think and something most mascaras do. The packaging is so beautiful you guys will love it. Feels expensive and luxurious and sits firm in-between your finger tips when applying. I would definitely recommend this mascara to anyone who wants separation, hold, medium volume and a mascara that's easy to rinse off. Well done Vieve!
by Helena Verified Purchase
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