VIEVE Modern Mascara - Midnight Black 8.5g
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RRP: £26.00 Current price: £19.50
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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VIEVE Modern Mascara - Midnight Black 8.5g
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Would get again
I find most mascaras smudge on my eyes and this one does not. Would buy again
by Abbi Verified Purchase
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Intense black
Was keen to try based on reviews. It is far too clumpy for my taste but if I wipe excess and apply with brush tip it delivers the look I want. Gorgeous intense black though It does flake. Love the packaging but will not purchase again. The pursuit of non clumping non flaking mascara continues….
by Sally Verified Purchase
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Wand is not the best
Wand is a bit big - not fully convinced yet
by Alysa Verified Purchase
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Not worth the hype
Love the style but it just didn’t live up to the hype. It didn’t do much for the length or thickness.
by Becky Verified Purchase
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Mascara
Took me a while to get used to this mascara. Definitely adds length but I prefer a more volumising mascara.
by Tina Verified Purchase
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Such an easy mascara
Absolutely love how easy this is to remove, genuinely removes with a little bit of water, so gentle on the eyes no irritating rubbishing and scrubbing.
by ellie Verified Purchase
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It’s ok
Nice for lengthening and separating lashes but does transfer on my lids.
by Kirsten Verified Purchase
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It’s ok
This didn’t really work for me. The colour is very black, and the component feels luxurious however I felt that the formula was a little bit wet for my liking and didn’t hold a curl
by Miss Verified Purchase
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Clumpy and dry
I love other Vieve products especially the highlighters but unfortunately found the mascara dry and clumpy- I had to throw it out as it made my lashes look short and thick, with lots of flaky bits. The opposite of what you want!
by Lauren
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Sadly not for me! :(
I really wanted to live this as I’m a fan of Jamie and like her other products but I just couldn’t get this to work. The brush feels quite scratchy, doesn’t deliver much product to the lashes but seems to also give me panda eyes! More mascara on my eyelids than lashes. Didn’t add volume or length and can’t build with layering. Such a shame but can’t recommend:(
by Felicity Verified Purchase
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