VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
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A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
New favourite
This is my new favourite mascara. It gives length volume and leaves my lashes comfortable. The formula was better after being opened a couple of days
by Katie Verified Purchase
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Lovely mascara
I love how this looks on my lashes, it goes on beautifully and removes so easily at the end of the day
by Lauren Verified Purchase
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Volume & Length - No Transfer
Makes your lashes look long, thick and very black. I love that it doesn't transfer below my eyes or on my upper lid and doesn't flake. Packaging is beautiful and my only issue is that the brush is too big for my almond shaped eye and so I can't really get right into the roots or properly on the outer corner.
by Kerry Verified Purchase
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Great mascara
This is the second time I’ve bought this mascara as it’s just really easy to use, it doesn’t smudge and is so so easy to remove. I also like the way it curls the lashes. Just a great all rounder.
by Louise Verified Purchase
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So good
Love this mascara It makes my lashes look so good 😍 Love the packing aswell
by Gv Verified Purchase
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Great gift
Bought this for my daughter in time for her holiday she loved it and appreciated trying a different brand than her usual (Charlotte Tilbury). She says she’ll buy it again, didn’t smudge, easy to use.
by Ru Verified Purchase
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Vieve mascara
I won't use any other mascara now and I have tried alot. Lengthening and volumising and doesn't smudge when it's on.
by Janelle Verified Purchase
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Good mascara
Definitely lasts really long and is a good deep black colour. Downside was didn’t find it great for curl which is the main thing my lashes need
by Maeve Verified Purchase
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Great mascara
I bought this after getting fed-up with other mascaras smudging & wearing off during the day. This mascara is very lengthening & lasts all day with no smudging. I wouldn’t buy any other mascara now I’ve used this.
by Jess Verified Purchase
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Amazing mascara
This is such a great mascara. Coats all lashes evenly without looking clumpy or thick. Really lengthens too! Only issue I have is that it is a very wet product so you have to be careful of transfer whilst it is drying
by Nicole Verified Purchase
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