VIRTUE Full Shampoo Travel Size 60ml
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£15.00
Or 4 interest free payments of £3.75 with clearpay
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Shampoo rebuilds damaged hair with each use, while also dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body – it’s perfect for fine, flat hair that won’t hold. Available in a sized-to-try bottle (60ml), the original (240ml) and now a bigger-than-ever bottle (500ml), make space in your shower for this strand staple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Shampoo also creates enviable volume, dissolving excess oil, lifting the root and plumping each strand for weightless, long-lasting body. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and biotin, a hard-working form of vitamin B known for boosting strength and shine. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine,Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Conditioner.
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VIRTUE Full Shampoo Travel Size 60ml
£15.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Smells great!
I bought the travel size, just to test it out and it smells so good. It definitely makes my hair feel clean and adds more volume that what I thought.. so my hair does look a bit frizzy.. Will try the smoothing one next time!
by Anita Verified Purchase
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Very good for fizzy hair
I love this brand I think it’s great value for money Very soft hair and easy to brush after one application
by Ester Verified Purchase
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Good everyday shampoo
Good for everyday shampoo. Cleansed well without drying
by Ellie
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Lasts
This is great for travel size and would last 2 week holiday
by sarah Verified Purchase
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Bounce
Liked tgis shampoo gave my fine hair bounce & body
by Joh Verified Purchase
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Nice
Thought I would give this a shot so bought for my pool bag .lathered well smelt ok ,not sure if it made hair better as first time us.Quite expensive so hoping I will see some good results
by sarah Verified Purchase
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Too £££
I liked this shampoo and my natural grey wavy hair agreed but I don’t think it’s worth the price - sorry.
by Kate
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Hair holy grail
This stuff is absolute magic. Brings lifeless hair back from the dead and prevents hair fall as well as the perfect volume injection. Honestly can’t recommend enough.
by Hannah Verified Purchase
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Disappointed
I only bought a travel-size of this shampoo and I’m so glad because it doesn’t suit my fine hair at all. It left my hair feeling heavy & weighed down and I washed my hair again (different shampoo) a day later as I couldn’t stand how my hair felt. The result definitely didn’t match the description.
by Carolanne Verified Purchase
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Thicken hair
I bought the small size first to try - I was pleased to re--order the large size even though it meant a wait. I had been recommended this product as I have plenty of hair but it is thin and never looked really nice. This product makes it thicker, shiny and most importantly it feels good.
by Purdey
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