From the mind of Tracee Ellis Ross comes a line specifically tailored to kinky, curly, coily and textured tresses - proving that sometimes it takes a legend to create legendary hair care. Ever styled your curls so beautifully only for them to attract frizz, lose their shape and dry up? We've been there and it's not where we want to be. Luckily, the Strong Hold Gel does exactly as the name implies, providing curls with long-lasting hold without any crunchiness or worse, breakage.
A flexible gel that keeps hair in place while giving it room to breathe, the Strong Hold Gel does that and then some by nourishing hair with a wealth of hydrating ingredients.
As with all PATTERN hair care, the Strong Hold Gel is free of SLS/SLES, parabens, formaldehyde... the list goes on. Instead, it infuses a blend of sea moss, aloe vera and chia seeds to fortify and hydrate hair, so your hair is just as healthy on the inside as it looks on the outside. Perfect for a slicked back, wet look or to lay down edges or to keep down some stubborn flyaways, this strong hold formula has just the right amount of slippage to evenly distribute the gel. The result? A long-lasting hold that helps you achieve exactly the look you're going for.
Water (Aqua), PVP, Propylene Glycol, Polyquaternium-37, Glycerin, VP/VA Copolymer, Polysorbate 20, Argania Spinosa Kernel Oil, Caryodendron Orinocense Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Salvia Hispanica Seed Oil, Ricinus Communis (Castor) Seed Oil, Chondrus Crispus Extract, Aloe Barbadensis Leaf Juice, Hydroxyacetophenone, Babassu Oil Glycereth-8 Esters, Rice Oil Glycereth-8 Esters, Hydrolyzed Vegetable Protein, Disodium EDTA, Chlorphenesin, Aminomethyl Propanol, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Amyl Cinnamal, Hexyl Cinnamal, Hydroxycitronellal, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply on wet or dry hair, & style into a slick look.
Pro tip: Great for styling between washes!
Extra pro tip: On low heat & air settings, use a hair dryer to gently dry down the formula for quicker setting of the product & style.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for type 4 hair
Cute packaging and small so ideal for travel but doesn't hold my 4c edges let alone the hair. Not something I'd recommend for those with type 4 hair.
by ibi Verified Purchase
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Strong hold!
This gel provides amazing hold for my curly hair. It’s got a light refreshing scent and the small size is perfect for travel
by Smriti Verified Purchase
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Good product?
To be honest used on my edges which aren't very course so it held for a bit. Probably best suited for those with looser hair textures.
by ibi Verified Purchase
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Long-lasting hold without stiffness.
This Gel is a game-changer for anyone seeking dependable styling. With its firm grip, it tames unruly locks and keeps hairstyles intact throughout the day. The lightweight formula doesn't weigh hair down or leave residue, leaving behind a natural-looking finish. Whether you're going for sleek or textured looks, this gel delivers on its promise of long-lasting hold without stiffness.
by Asl Verified Purchase
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Impressive
Amazing product , used it and does really hold my natural hair curls really well
by Olanike Verified Purchase
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Small expensive
It’s really good but it’s a very small pot and it’s quiet expensive
by Amber Verified Purchase
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Non crispy / sticky
I have very fine wavy hair but lots of it, so it can get very out of control. I bought this to use for slick up dos and it’s perfect. I didn’t want a super shiny or heavy finish and I don’t need to use too much to smooth my hair back. It feels soft and smooth and not wet. Also great to smooth hair between washes! Really lovely product - I’ll use it on repeat!
by Ali Verified Purchase
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The Best!
Love this gel! Doesn’t go hard or crispy like others I use - will definitely repurchase
by Izzy Verified Purchase
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The most flakes i've ever seen from a gel
I'm gonna try to be as concise as possible .I used this product on freshly washed hair with no other products on the freshly washed hair .The next day after ,Millions of tiny flakes . All over my head ,it was embarrassing ( luckily I own a wig ) .I don't even think the hold is strong either. I currently use this gel on my wigs cause I don't want my money to go to waste.
by Khadija
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Fave Gel
I also got this for my mum, but have been stealing it from here because I really like it too. Our hair textures are different but it works well for both of us. It is quite a soft gel that isn't too wet or sticky and doesn't leave my hair feeling like a helmet when I use it. Will be repurchasing as well as trying more from the brand.
by Happy Skin Verified Purchase
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