Urban Decay Subversion Lash Primer 8.5ml
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£21.00
Or 4 interest free payments of £5.25 with clearpay
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter.
A creamy priming formula that’s packed with lash-conditioning ingredients, including vitamin E and panthenol, this acts like a mask for your lashes while giving your pigment a canvas to cling to. Essential for those with fine, delicate fringes who crave a phenomenal flutter, this fortifies, softens and wards against breakage, while the big brush and densely packed bristles lift and separate to effortlessly coat from roots to tips for a show-stopping, false lash-effect.
Aqua (Water/Eau), C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin,Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire de Candelilla), Simethicone, Hexylene Glycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Comb through your lashes and leave for a minute ahead of applying mascara.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Keep coming back to this one
I've tried several high end lash primers, but I'm always coming back to this one, it beats the rest hands down and for a reasonable price. After application you can instantly see the huge difference it makes increasing volume and length, it's quite impressive! You do need to wait until it's dried down completely (goes clear) before applying mascara. I generally give a once over with a lash comb and a dry brow brush before applying my mascara, I find that due to the length it adds my lashes get tangled otherwise! One tiny detail, not enough to remove a star, is that I find- and I'm on my 4th tube in 5 years - that the brush needs to be 'broken in' a bit before you get the full impact, so I would recommend a thorough swirl in the tube before your first few applications, but after a few uses, you literally just need to blink over the brush to get the perfect amount on your lashes. Cannot recommend this highly enough, I always have a back up stored!
by Kirsty Verified Purchase
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Miss
Fine but wouldn’t buy again as it didn’t do much
by Coraa Verified Purchase
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Nice
Primer works very nice, mascara keeps on longer. I hoped it would coat lashes more gently and it gets a bit lumpy. Overall i am satisfied and will be buying again.
by Zuzana Verified Purchase
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This primer really helps with longevity!
I’ve been struggling with a lot of mascaras since they smudge on my eyelids (i have really long lashes that touch my brows especially with mascara on) This primer helps a ton with fixing this issue and also makes lashes soooo voluminous! Love it!
by Katkat Verified Purchase
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Amazing
Did not dry for a long time, I am impressed with it.
by Nara Gul Verified Purchase
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Superb
Have used many, this is the best so far!
by Cherrybaby Verified Purchase
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Great lash primer!
I use lash primers for decades! Absolutely recommend. This one and the one from Lancome, although the one from Lancome costs more and has less product! So, Urban Decay all the way!
by @oliko29 Verified Purchase
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The best for setting brows!
Not only has this worked wonders for my lashes, but it is the best for styling and giving your brows a laminated look…and it keeps them strong too! Highly recommend!
by Steph Verified Purchase
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Game changer
Helps separate the clumps of mascara. Gives the appearance of thicker lashes
by Saphina Verified Purchase
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OMG!!!
What a beautiful product!!! I apply with a thin brush n wear as a liner as it’s very bright and pigmented and I’m over 50 so it’s a bit too much for all over the lid. If I was 20 I’d probably wear it as lipstick 😂 I get lots of compliments on the gorgeous peacock gold shimmery colour. My fave going ‘out out’ product!!
by Jo Verified Purchase
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