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shop the collection Vieve

VIEVE

Paying homage to its founder, Jamie Genevieve, VIEVE means ‘full of life’. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use – whether you prefer a barely-there finish or full-glam is your go to.

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VIEVE BESTSELLERS

VIEVE Modern Mascara - Midnight Black 8.5g

182

£26.00

VIEVE Sunset Blush Balm 15ml (Various Shades)

324

£24.00

VIEVE Eye Wand 1.4g (Various Shades)

557

£25.00

VIEVE Soul Shadows 4 x 1.5g (Various Shades)

90

£29.00

VIEVE Invisiveil Setting Spray 100ml

94

£28.00

VIEVE Skin Dew 7ml

134

£11.00

Vieve The Icons (Worth £57.00) 

11

£42.00

VIEVE Glowbe Trotter Set

147

£29.00

VIEVE Bath and Body Soak 500ml

67

£26.00

VIEVE Skin Nova (Various Sizes)

741

£14.00

SAIE BUNDLES

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DISCOVER VIEVE

VIEVE’S mission? To dream up exceptional cosmetics that perform and bring confidence – no matter your look or style. Founded by professional make up artist, Jamie Genevieve, the brand empowers you to define beauty with your own rules and to experiment with make up in your own way, so it can make you feel great, every day.

THE FOUNDER’S STORY

Beauty blogger turned make up artist, Jamie Genevieve, first found love for all things beauty when she watched her mum apply her make up in the car mirror. Infatuated with the way the cosmetics transformed people (inside and out), the young creative went on to work on a luxury beauty counter, before teaching online. Fast-forward to today, and Jamie has a following of 1.4 million (and counting) and dreams up VEIVE with the vision to boost confidence.

VIEVE’S BESTSELLERS

From the award-winning Skin Nova primer to the bestselling Lip Dew colour, VIEVE’s carefully curated collection is filled with multi-functional products that has your face covered. Blurring the lines between make up and skin care, the edit delivers powerful pigments and covetable coverage while hydrating your skin from within. Now, that’s what we call a win-win