VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
Or 4 interest free payments of £6.50 with clearpay
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Ok
Not wowed by this. Nice dark black, but don’t think adds much in terms of defining my lashes
by Vj
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Must have!
This is honestly the best mascara I have ever used! Struggle and find some mascaras look like they’ve done next to nothing to my lashes, this one, always looks amazing!! So black, thick enough to coat and make a difference! Can’t live without it now
by Bob Verified Purchase
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Great
Great mascara, build able and definitely adds length.
by Chas Verified Purchase
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Love Love Love
I adore this mascara. Super pleased it's vegan and cruelty free. It makes my lashes look gorgeous. Gives plenty of length and curl. It feels super luxurious. Throughly enjoy.
by Bean Verified Purchase
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New favourite
This is my new favourite mascara. It gives length volume and leaves my lashes comfortable. The formula was better after being opened a couple of days
by Katie Verified Purchase
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Lovely mascara
I love how this looks on my lashes, it goes on beautifully and removes so easily at the end of the day
by Lauren Verified Purchase
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Volume & Length - No Transfer
Makes your lashes look long, thick and very black. I love that it doesn't transfer below my eyes or on my upper lid and doesn't flake. Packaging is beautiful and my only issue is that the brush is too big for my almond shaped eye and so I can't really get right into the roots or properly on the outer corner.
by Kerry Verified Purchase
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Great mascara
This is the second time I’ve bought this mascara as it’s just really easy to use, it doesn’t smudge and is so so easy to remove. I also like the way it curls the lashes. Just a great all rounder.
by Louise Verified Purchase
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So good
Love this mascara It makes my lashes look so good 😍 Love the packing aswell
by Gv Verified Purchase
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Great gift
Bought this for my daughter in time for her holiday she loved it and appreciated trying a different brand than her usual (Charlotte Tilbury). She says she’ll buy it again, didn’t smudge, easy to use.
by Ru Verified Purchase
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