VIEVE Modern Mascara - Midnight Black 8.5g
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£26.00
Or 4 interest free payments of £6.50 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. The latest must-have for your make up bag? Enter: Modern Mascara – a wand that builds volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night.
With a long-lasting formula and an intensely rich pigment, VIEVE’s Modern Mascara adds instant volume, length and curl.
Like the name, it’s a modern formula that’s smudge-proof (yet easy to remove), volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass brush grips and separates each and every lash, creating a fuller look. It’s also infused with lash-loving ingredients such as vitamins C and E to nourish and vegan beeswax and caranuba wax which helps to condition and coat the lashes. Sounds like a win-win to us.
Aqua/Water/Eau, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Butylene Glycol, Polyvinyl Alcohol, Stearic Acid, Palmitic Acid, Hydrogenated Coconut Oil, Aminomethyl Propanol, 1,2-Hexanediol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Gardenia Taitensis Flower, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Starting at the base of your lashes, brush the from root to tip. Layer to desired intensity.
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Customer Reviews
5 stars rating 117 reviews
4 stars rating 37 reviews
3 stars rating 20 reviews
2 stars rating 7 reviews
1 stars rating 9 reviews
Top Customer Reviews
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Big fan
I am a big fan of this mascara. It builds up really well, doesn't clump, doesn't flake.
by Danielle Verified Purchase
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Best yet!
I struggle to find mascara that I really like but this is the one! It doesn’t flake and lasts ages (even with hours of laughing crying) I’ve not had anything from the brand that has not lived up to my expectations
by Heevee Verified Purchase
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No smudging!!
Great mascara and one of the very few that does not smudge on my eyelids under brows. Used this on my wedding day and it didn’t disappoint. Great at giving volume and perfect for an everyday mascara. Lovely sleek packaging, would recommend.
by Pinto30 Verified Purchase
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Vieve mascara
This mascara shocked me with how good it is. Lengthens and volumises. I love it.
by Janelle Verified Purchase
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Very nice
I always mix mascara but this works great layering
by Faye Verified Purchase
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Good
Good volume. Doesn’t smudge nice applicator. Not the most lengthening.
by Kate Verified Purchase
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The only mascara I can wear
I have rosacea that impacts my eyes making them super sensitive, I also have oily lids and hooded eyes - this is the only mascara I can wear that doesn’t move and doesn’t hurt to take off, holy grail type mascara
by Sensitive Eyes Verified Purchase
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A fave
Probably my most repurchased product of the year. Feels really luxurious and love the natural brush. One of those mascaras that gets better the longer you’ve been using it! Never smudges on me and can be built up really nicely. Soft and not crumbly or flaky!
by Charlotte Verified Purchase
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Best mascara ever
This mascara doesn't smudge and lasts all day. Another great Vieve product.
by Samantha Verified Purchase
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Favourite mascara ever!
I love this mascara so much. Ive repurchased it so many times now. It’s so easy to apply, the packaging feels luxurious. Lashes look longer and lasts a really long time. Doesn’t crumble or smudge as I’ve seen in other mascaras. Also washes off so easily! Everyone I’ve recommended this mascara to has said they’ll never use another brand after this. Can’t recommend enough!
by Rachael Verified Purchase
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