The House of Creed’s story began back in 1760 when James Henry Creed opened a bespoke tailors in Mayfair, London. After sending a pair of scented leather gloves to the new English King, George III, and becoming a special appointment to Queen Victoria and Principal Courts in Europe, the luxury house went on to expand its range, offering fine fragrances to London’s elite. Recognised for its captivating scents that leave a long-lasting trail, the House of Creed soon became famed for its alluring aromas and daring blends. Today, with its seventh-generation descent, its legacy remains the same. With bestsellers such as the Aventus and Leather Explorer, its luxury line-up is filled with timeless fragrances made to be treasured.

THE ART OF MILLÉSIME

Referred to as Millésime quality, The House of Creed’s fragrances are driven by artistry and perfection. Stemming from the world of wine, the French term refers to a particular year and place from which the superiority of wine (or in this case scents) was highly superb. Blending raw materials that are weighted, mixed and macerated, each perfume is enriched with natural oils that have been sourced or handpicked around the globe by Olivier and Erwin Creed themselves – we’re talking roses from Turkey and Morocco, vetiver from Haiti, jasmine from Italy and so much more…

AVENTUS BY CREED

Celebrating and connoting success, power and strength, Aventus is the embodiment of The House of Creed. Consisting of three unique scent stories, the collection upholds the brand’s Millésime quality through its fusion of fruity, fresh and aromatic aromas. Blending concentrated infused oils with the finest ingredients (handpicked from around the world), each fragrance distils Creed’s distinctive legacy, daring you to be different.