THIS IS THE VIRAL MAKE UP MUST-HAVE TIKTOK IS OBSESSED WITH RIGHT NOW
WHAT MAKES A VIRAL MOMENT
“The Milk Makeup Cooling Water Jelly Tints have taken TikTok by storm, and there’s no guessing why,” says Cult Beauty’s Social Media Executive, Lucy Legret, who herself has 64k followers on the app.
“TikTok is a place where you often see multiple industries merging together to create something weird and wacky. And what’s more fun than make up and jelly? Creators have been able to explore the similarities in textures by mixing their beauty content with real jelly, with some even daring to eat the product (although it’s not something we’d recommend),” she adds. “The shock factor of this has definitely helped to stop scrollers in their tracks and allowed beauty creators to have a bit of fun with the now-viral product.”
WHY WE LOVE IT
HOW TO USE THE MILK MAKEUP COOLING WATER JELLY TINTS
Wondering how to incorporate this jellified staple into your make up routine? MUA Karol Rodriguez has you covered, taking to socials to share their tips on how to use the Cooling Water Jelly Tints.
“These jelly tints can be your JAM as long as u know how to use em!” Karol says in the caption alongside a video tutorial that’s definitely worth a watch and a double tap...
“Don’t mind me just takin my notes here,” one person commented on Karol’s video, as the brand itself replied: “These tips are super ?cool?.”
*ADDS TO BASKET*
If, like us, you’re totally convinced that the Cooling Water Jelly Tints have earned a spot in your beauty bag, don’t wait. With TikTok videos starring these sticks racking up millions (like tens of millions) of views, we’re predicting these won’t hang around...
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Having spent much of her career in the world of glossy magazines, Jade is one of Cult Beauty's Senior Copywriters. As well as a passion for all-things-words (she can — and will, if asked — write a dissertation on fake tan), she has heaps of skin care and beauty know-how (including how to achieve the perfect winged eyeliner again and again... and again). When she’s not applying fake tan or admiring her knife-sharp liner, she’s an adoring mum to four feline fur babies, hunting down inspiration for her next set of acrylic nails or watching endless episodes of reality TV.
