Milk Makeup Hydro Grip Eye Primer
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£23.00
Or 4 interest free payments of £5.75 with clearpay
Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. With a collection of high-performance, good-to-skin formulas, it's no surprise that their camouflaging eye concealer, multi-tasking lip stains, natural-looking eyebrow gel and game-changing primer are already industry icons. Joining the ranks is the Hydro Grip Eye Primer, the newest addition to the much-beloved Hydro Grip range designed to make your make up last. All. Damn. Day. The Eye Primer is no different, locking in powder and creams over the eyelid and under the eye with ease.
Screaming at your make up to - quite literally, get a grip? Let us introduce you to Milk Makeup's all new Hydro Grip Eye Primer, a skin care-laden eye primer designed to help hydrate the delicate skin around your peepers, while locking in make up for all-day wear.
Giving a double dose of both hydration and hold, the primer smooths over lids and under the eye, preventing creasing, stopping smudging and holding tight to pigment all day. The 90% natural formula is infused with hemp-derived cannabis seed extract and hyaluronic acid, both of which boost moisture in an area that can often become dry and cakey. Alongside this is blue agave extract which forms a silky layer over the eyelid that provides an even canvas and helps ease blending of shadows and the ever-tricky liquid eyeliner application. The transparent formula suits all skin tones and won’t change the colour pay from your pigments, either.
C9-12 Alkane, Tapioca Starch, Coco-Caprylate/Caprate, Octyldodecanol, Silica, Hydrogenated Styrene/Isoprene Copolymer, Triacontanyl PVP, Helianthus Annuus (Sunflower) Seed Wax, Tribehenin, Disteardimonium Hectorite, Zea Mays (Corn) Starch, Shorea Robusta Resin, Rhus Verniciflua Peel Wax, Aloe Barbadensis Leaf Juice, Agave Tequilana Leaf Extract, Cannabis Sativa Seed Extract, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, C10-18 Triglycerides, Glycerin, Niacinamide, Triolein, Glyceryl Dioleate, Maltose, Aqua/Water/Eau, Panthenol, Citric Acid, Sodium Hyaluronate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Phenoxyethanol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a thin layer onto clean eyelids or under eye area and blend with fingertips.
Allow formula to dry down completely to activate grip before applying eye makeup. Can be used with powder and cream formulas.
Angled doe foot applicator allows for quick, targeted application.
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Top Customer Reviews
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Pleasantly surprised!
Super nice, was initially wary due to the consistency but it honestly feels nice, sticks eyeshadow well and does not budget. In hot weather it is a little less affective but that is common with most eye primers. Love this stuff.
by MM Verified Purchase
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Makes a difference under concealer
I bought this after Alexandra Anele recommended it for the undereye area. I'm glad I did. It makes a huge difference under concealer, providing grip and boosting longevity, so much so I often skip the setting powder. I won't deduct any stars because, in my book, this does what it says on the tin - but that new trick of using Aquaphor lip balm as a primer under concealer is even better. And cheaper.
by Shebloooms Verified Purchase
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It works!!
I use it on my smile lines so my makeup doesn’t crease and I’m not disappointed - It’s amazing!
by Hadassah Verified Purchase
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Unsure
Not sure I get the hype on this. I love the milk setting spray but I haven't seen any difference in longevity of eye make up when I use this. I've also tried the tip of using it before concealer under eyes but haven't noticed less creasing either.
by Pippa Verified Purchase
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Milk
I use this for my undereye. It helps with concealor application with mature eyes. No more comcealor sat in creases.
by jodie Verified Purchase
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Brilliant
I love be this product so much nothing moves once it’s on
by Sharon Verified Purchase
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Keeping eyeshadows in place
It is a nice product. I don t use eyeshadows often, but when i did, they often wrinkled. I gave a try to this primer and I am happy I did. Eyeshadows stay where they are supposed to stay.
by Zuzana Verified Purchase
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Did not like this product
Did not hold my concealer in place.
by Ty Verified Purchase
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Like it
This is a nice primer. I actually like to use it underneath my eyes as a hydrating primer for concealer and I find it works really well for that. It's a little pricey but I think it's worth it.
by Enz Verified Purchase
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Finally a talc free eyeshadow base that works!
I’ve been on the hunt for the perfect eyeshadow base that was talc-free for ages, and this is the one. It dries completely clear, which is what I prefer, helps eyeshadow stay on all day and is non-drying. Absolutely love!
by Aether Verified Purchase
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