VIEVE Power Ink Liner 0.43ml (Various Shades)
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£23.00
Or 4 interest free payments of £5.75 with clearpay
In stock | Usually dispatched within 24 hours
A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use and the Power Ink Liner is no exception. It’s a smooth-flowing, flexible liquid eyeliner for powerfully precise definition.
Whether you want a classic wing, a natural flick or a bold graphic look, draw your own line with Power Ink Liner from VIEVE.
The precision brush allows you to create the finest of details whilst the smooth-flowing ink glides on for effortless application without dragging. Designed in the brand’s signature gold hue, the ergonomic eyeliner is crafted with a flat edge to give you ultimate control, even when creating the most intricate of eyeliner looks. With a powerful pigments, the long-lasting and smudge-proof formula guarantees your liner stays in place no matter where your day takes you.
Aqua/Water/Eau, Butylene Glycol, Styrene/Acrylates Copolymer, Charcoal Powder, Alcohol, Pentylene Glycol, Amp-Acrylates Copolymer, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Caprylyl Glycol, Bentonite, Phenoxyethanol, Citric Acid, Pvp, Sodium Citrate, Silica, Iron Oxides (Ci 77491, Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Draw along the lash line, extending upwards and outwards to create a wing. Ensure the lid is clicked firmly in place to keep the smooth-flowing formula airtight.
Frequently Bought Together

This item
VIEVE Power Ink Liner - Midnight Black
£23.00
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Customer Reviews
5 stars rating 55 reviews
4 stars rating 14 reviews
3 stars rating 8 reviews
2 stars rating 2 reviews
1 stars rating 10 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointing
The brown shade is beautiful, but I can just not get on with it. I feel I have to be be quite heavy handed to get any out which then means it drags, not the slick swish I was hoping for. It does feel very dry and have to shake to loads - and I am putting the lid back on properly each time! I just use it to add freckles now.
by Kerry Verified Purchase
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Incredibly dry
Really poor eyeliner, I had such high hopes but it was a really dry, so difficult to get the liquid out - on the first use and several attempts afterwards. I don’t know if I’ve been unlucky and was sent an old one, but I won’t be trying the black version.
by L
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Love!
Love this eyeliner. So precise and fine and buildable. Its staying power is incredible. I haven’t found it drying out yet. But I am very careful to always put the lid back on. I can finally have winged eyeliner that stays and doesn’t smudge or crease or smear down my face. I’m so happy with this purchase. More expensive than I’d usually buy but worth it
by MissCoco
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Great colour payoff and very lasting
Loved this brown liner, the brown is a dark brown so makes eyes pop but isn’t as dramatic as black liner. Very easy to apply with the thin tip, and lasts all day, doesn’t smudge at all. Only snag, I feel I need to shake it more to get the product out before use after a few weeks and the cap is secured tightly so you need a bit of muscle to open!
by Magdalena Verified Purchase
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Wonderful
This eyeliner looks amazing it’s in the shade brown so it’s not too harsh on the eyes and the tip is soooo fine can even use it for your brows! So if you want to achieve a really small flick you can with this eyeliner its tip is so precise!
by Laila Verified Purchase
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A repurchase!
This is a gorgeous soft brown shade to look more natural but still have impact, so easy to use!
by Shan Verified Purchase
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Love
Bought this cause I was looking for a new cruelty free vegan eyeliner and this is so pretty, and really precise
by Olivia Verified Purchase
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Can be tricky to use
I find the liquid in this liner difficult to use at times it can be quite drying.
by Amber Verified Purchase
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Liners and freckles
Already own and love the black shade of this liner. Love the application, less of a felt tip and more a brush with ink diffused through it. Evenly glides on but I can also sketch to make lines fuller or more even. Lasts all day and I have quite oily lids.
by Lynsey Verified Purchase
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Wing liner
Purchased as a method to perfect a wing eyeliner. Easy to keep close to my eyelashes and no pressure required to apply. Beautiful brown shade and easy to flick.
by pamela Verified Purchase
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