VIRTUE Purifying Shampoo 120ml
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£28.00
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In stock | Usually dispatched within 24 hours
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Formulated to provide a deep clean while rejuvenating hair, this formula whisks away impurities that can leave hair lifeless while detoxifying, leaving both hair and scalp feeling refreshed and revived.
Looking for the ultimate hair ‘refresh’? This weekly detoxifying, resetting and clarifying shampoo is formulated to provide a deep clean and whisk away the impurities that can weigh hair down and leave it lifeless. The ideal weekly treatment, this shampoo also contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend, a blend of gentle cleansers derived from coconut oil that also have moisturising benefits. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40, Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner.
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Top Customer Reviews
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My fav Shampooo
The only shampoo I repurchase over and over, it's that good!
by Elle88 Verified Purchase
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Best Clarifying Shampoo
This is the only shampoo I have bought several times over, EVER! I have never found a shampoo I consistently like or that does not eventually cause awful build-up. This clears build up and makes my hair shine! I seriously highly recommend this. It's pricey but worth it.
by Elle88 Verified Purchase
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Perfect scalp cleaner
This works a treat for clarifying scalp and getting rid of build-up of products. Definitely worth investing into and using in routine.
by Bethany Verified Purchase
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Not so purifying
The shampoo is ok and feels good, but I expected some extra cleaning sensation or freshness and its not. I'm still using it once a week or two (I wash hair one time in 3-4 days), maybe it'll do a good job in the long period - but it's not about quick and strong sense of freshness.
by Dasha
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Amazing product!
I got this as a sample and had to buy the full size because it was amazing! I use this about once a month to clarify my hair and stop the build up of oils. My hair usually gets oily every 2-3 days after washing and it is long and curly/wavy and dry. This product has been amazing to help remove the build up of oils on my scalp. I follow up using the hair mask.
by Chloe
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Top!!!
Great product, I have never been more satisfied, the recommendation to everyone!
by Sanja
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Gentle
I got sent a free sample - it smells amazing and it doesn't seem harsh. It is indeed gentle which is something I tend to go for in shampoos as they tend to leave my coily hair soft, even with shampoo.
by Alexa
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Excellent !
I've already been using the Virtue Recovery Shampoo and Conditioner, which I love and both these products have totally transformed my hair. I decided to to try the Purifying Shampoo as well and this is also excellent too. I tend to use this about once a month to prevent build-up and then I use the Virtue Mask afterwards. I'm so impressed with Virtue products. I'm in my early 60's and my hair is regularly coloured and was prone to frizz, but Virtue have improved the condition of my hair so much, that I now have shiny healthy looking hair, which is easy to style with minimal effort.
by Lucy K
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