VIRTUE Volumising Primer 150ml

After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). This weightless spray is formulated to build volume (that lasts for days!) and create the perfect foundation for any style. This unique formula also protects against heat and environmental damage while mending hair prone to breakage with their hero Alpha Keratin 60ku protein.

A must-have, multi-tasking primer, this easy-to-use spray effortlessly builds volume at the root that will help your finished style last for days and days! Not only does this work as an ingenious styler, Virtue’s Volumizing Primer also protects hair against heat and environmental damage throughout the day and their hero ingredient, Alpha Keratin 60ku protein helps to mend and prevent hair from breaking and further damage as it seeks out broken bonds and heals them by filling breakages.

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.