Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.
IN THE SPOTLIGHT
1313
£34.00
524
£30.00
199
£44.00
162
£35.00
211
£32.00
73
£45.00
21
£42.00
19
£42.00
171
£35.00
£32.00
FRESH FINDS
IN FOCUS
NEED IT NOW
LAURA MERCIER
The icon is back! Meet Laura Mercier's NEW and improved Tinted Moisturiser Natural Dewy – a skin care-infused formula with sheer buildable coverage and over 24 hours of hydration.
DISCOVER
ON OUR WISHLIST
WESTMAN ATELIER
Your favourite lip and cheek formulas are newly available in ‘Petal’ - the bestselling, dusty rose hue.
SHOP NOW
THE GOLDEN GIFT
SHARK BEAUTY
Invest in new tech and save on selected Shark Beauty bestsellers (including the 5-in-1 Air Styler).
SHOP NOW
WHAT'S NEW AT CULT BEAUTY
HANDPICKED FREE GIFTS
243 Items
New In Beauty
1313
£34.00
19
£42.00
21
£42.00
171
£35.00
524
£30.00
£32.00
1343
£34.00
251
£17.50
167
£24.00
21
£22.00
£24.00
£910.00
3
£30.00
1
£16.00
5
£23.00
1318
£22.00
£28.50
1
£56.00
62
£52.00
40
£99.00
£30.00
16
£299.99
1
£120.00
£28.50
1
£112.00
3
£34.00
7
£15.00
3
£34.00
1
£19.99
469
£26.00